Juventus Tickets: Personalisation and the Allianz Stadium

Juventus own their stadium — the first club in Italy to do so — and it is the smallest of the country's great grounds. 41,507 seats against a national support base makes this one of the hardest tickets in Serie A. event-breaks.com explains how Juventus ticketing works, what the personalisation rules mean for your booking, and the secure route into the Allianz Stadium.

Juventus are the most successful club in Italian football and the one with the widest following across the country — supporters in Sicily, Naples and Rome as much as in Piedmont. That national reach meets a stadium that seats 41,507, and the arithmetic explains most of what visitors experience when they try to buy a ticket.

How does Juventus ticketing work?

Sales run through the club's own channels in tiers: season-ticket holders (abbonati) first, then members and loyalty-scheme holders in a pre-sale window, then general sale — typically two to three weeks before the game. For a midweek fixture against a lower-table side that last step can work. For anything attractive, the allocation has gone before it opens to the public.

Juventus also operate a membership programme that carries pre-sale rights. As everywhere in Europe, it brings access to the queue, not a seat.

Personalisation: what you need ready before you book

This is the step that decides whether your ticket works, and it catches out more visitors to Italy than anything else.

A Juventus ticket is issued to a named individual, not to whoever holds it. At the point of booking you will need the full name and date of birth of every attendee, and in most cases an identity document number. The name on the ticket must match the document you present, and it is checked at the turnstile.

What follows from that:

• Settle your travelling party first. A ticket in your name cannot be passed to a friend who takes your place. Where a name change exists it is a formal club procedure with a fee and an early cut-off — do not treat it as a fallback.
• Travel with the document you booked on. If your passport was renewed in between, flag it well in advance.
• Children need their own named ticket, with their own date of birth.

For some fixtures Italian authorities impose additional restrictions on away supporters, occasionally tied to the buyer's place of residence. These are decided match by match, sometimes only days ahead — a reason to book somewhere that will tell you if it affects your game.

The Allianz Stadium: the ground that changed Italian football

Opened in 2011 on the site of the old Delle Alpi, the Allianz Stadium holds 41,507 and was the first club-owned, purpose-built football stadium in Serie A. That matters more than it sounds. Most Italian grounds are municipally owned multi-purpose arenas, several still with a running track that pushes the front rows a long way from the pitch. Here there is no track, the stands are steep and close, and the sightlines are the best in the league.

The trade-off is capacity. Where San Siro absorbs 80,000, Turin absorbs half that — so a fixture that would merely be busy in Milan sells out entirely here.

The loud end is the Curva Sud, home of the organised support. It is seated, as all Italian sections are, and effectively unavailable to visiting supporters. If you want the noise while still watching the football properly, the adjacent lower side sections are the better buy. An offer promising you a place in the Curva as a neutral is the clearest warning sign of an unreliable seller.

Also on site: the Juventus Museum and stadium tour, which run on non-matchdays and are worth an hour if your trip allows.

Which Juventus fixtures sell out first?

• Derby d'Italia against Inter Milan — the meeting of the two most decorated clubs in the country, and the hardest ticket of the Juventus season.
• Derby della Mole against Torino — the city derby, and for local supporters the match of the year.
• Home games against AC Milan, Napoli and Roma — national demand meeting a ground already largely filled by season tickets.
• Champions League nights, where the away allocation and UEFA requirements reduce what reaches general sale further.

What do Juventus tickets cost?

Indicatively, in euros, for a regular league fixture:

• Upper tier and behind the goals: roughly €35–60.
• Lower tier along the sides: roughly €80–150.
• Central long side (Tribuna): from around €150 upwards.
• Hospitality: with catering, lounge access and separate entrance, well above.

The opponent moves the price far more than the category does. A derby sits at a multiple of a routine home game in the same seat.

How do I get Juventus tickets as a visiting fan?

event-breaks.com provides the secure, verified delivery of authentic tickets — with a named contact before and during your trip.

Unlike the Bundesliga, in Serie A we can supply the match ticket on its own. Three options:

• Ticket only: the match ticket by itself, if you are arranging the trip yourself.
• Package with accommodation: ticket plus a hotel night in Turin — the safer choice given that Italian kick-off times are confirmed late and late-evening slots are common.
• Package without accommodation: ticket combined with a local activity, such as a city sightseeing tour.

Have the full names, dates of birth and passport details of everyone attending ready when you book.

You'll find all Juventus tickets & travel packages at a glance on event-breaks.com. For the league as a whole, see our Serie A ticket guide.

Getting there and your weekend in Turin

The stadium sits in the north-west of the city, in the Vallette district, roughly 20 to 30 minutes from the centre. Trams and buses run to the ground and are reinforced on matchdays; a taxi or ride-hail is straightforward outside peak arrival. If you drive, use the signed park and ride — the streets immediately around the arena are closed off widely.

Unlike many Bundesliga clubs, the ticket does not include local public transport. Buy a city ticket separately.

Turin is the most underrated city break in Italian football. It was the country's first capital, and it looks it: arcaded boulevards, baroque squares, the Mole Antonelliana with the national cinema museum inside, and the Egyptian Museum, second in the world only to Cairo. It is also the home of vermouth and of the aperitivo as an institution. Two nights is the right length.

Frequently asked questions about Juventus tickets (FAQ)

Why does my Juventus ticket need my passport number?
Italian ticketing registers every individual attending. The ticket is issued to a named person and checked against ID at the turnstile. It applies across Serie A, not just at Juventus.

Can I give my Juventus ticket to someone else?
Realistically no. The named person is the person admitted. Any name-change procedure is formal, costs a fee and closes early.

How many people does the Allianz Stadium hold?
41,507. It opened in 2011 and was the first club-owned, purpose-built football ground in Serie A.

Why is a Juventus ticket harder to get than an Inter or Milan one?
Capacity. Juventus have a nationwide support base and roughly half the seats of San Siro.

Can I sit in the Curva Sud?
Realistically no. It is the home of the organised support and not a section visitors should be sold into. Lower side and Tribuna categories are the plannable choice.

Are Juventus tickets available without accommodation?
Yes. Unlike the Bundesliga, the match ticket can be supplied on its own, as well as combined with a hotel night or an activity.

Is there a standing terrace?
No. Italian grounds are all-seater, including the Curve.

Does the Allianz Stadium have a running track?
No — that is the point of it. The stands are close and steep, which is unusual for Italy.

Does my child need a separate ticket?
Yes, carrying the child's own name and date of birth.

Does my ticket cover buses and trams in Turin?
No. Buy a separate city transport ticket.

When are kick-off times confirmed?
Usually four to five weeks ahead. Fixtures can fall from Friday evening to Monday night, so book the weekend rather than the day.