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German champions in 1967 — and in 1973 the club that put the first sponsor on a Bundesliga shirt by turning it into their own crest.
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More about corporate eventsIf every Bundesliga shirt today carries a sponsor, one club is responsible: Eintracht Braunschweig. In 1973 they wanted the Jägermeister stag on the chest, and the German FA banned shirt advertising. Braunschweig's answer was as simple as it was cheeky — the members voted to make the stag the club crest. Against a club's own badge the federation had no case.
Eintracht play in the 2. Bundesliga, with seventeen home fixtures at the Eintracht-Stadion on Hamburger Straße.
Tell us when you can travel and we will look for a home fixture that fits. You will get a concrete proposal back — as a Ticket Combo with something to do locally, or as a travel package with a hotel. If a date cannot be arranged, we will say so.
The 1967 championship is still counted among the strangest in Bundesliga history. Braunschweig took the title with a side that scored fewer goals than almost anyone — and conceded almost none. It was a title won by organisation rather than flair, and in Braunschweig they are prouder of it than a more glamorous one would warrant.
The opponents from that decisive match visit again this season: Eintracht Braunschweig against 1. FC Nürnberg on 10 April 2027 — see 1. FC Nürnberg.
The 1973 sponsorship story is more than an anecdote — it changed the economics of German professional football. After Braunschweig's manoeuvre the federation had to permit shirt advertising, and within a few years every Bundesliga club carried a name across the chest.
The club itself gained little from it: they went down, came back, went down again. But they appear in every history of sports marketing, and that is a role no other German club has to share.
Three dates stand out: Eintracht Braunschweig against Dynamo Dresden on 12 September 2026, against Hertha BSC on 28 August 2026 as a Friday-night fixture, and against FC St. Pauli on 16 January 2027.
Then the heritage fixtures: 1. FC Kaiserslautern on 27 February 2027 and 1. FC Magdeburg on 23 January 2027 — see 1. FC Kaiserslautern and 1. FC Magdeburg.
The closest opponents of the whole season arrive on 28 November 2026: VfL Wolfsburg, less than thirty kilometres away. The Lower Saxony neighbours from Osnabrück follow on 13 February 2027.
One point of honesty: the Lower Saxony derby against Hannover 96 is not played in Braunschweig this season — that fixture is away. If you want it, it is on the Hannover 96 page.
On the Burgplatz stands the Brunswick Lion, placed there in 1166 by Henry the Lion — the first free-standing monumental sculpture north of the Alps since antiquity. What you see today is a copy; the original stands a few metres away inside Dankwarderode Castle.
The lion is also the city's emblem and turns up everywhere — in the stadium, on walls, on manhole covers. With an hour to spare, take in the Burgplatz with the cathedral and the castle; it is central and covered in twenty minutes.
Braunschweig is on the high-speed line between Berlin and Hanover — about thirty minutes from Hanover, ninety from Berlin, both served by airports with northern European connections. The Eintracht-Stadion lies north-east of the centre, a few minutes by tram.
The Ticket Combo pairs your seat with something local, such as a tour of Dankwarderode Castle. The travel package adds the hotel.
Tell us your travel window and the number of people, and we will find the matchday that fits.
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